HROC - Humanity Runs on Coffee

At HROC, we are passionate about harnessing the power of coffee to promote compassion, understanding, and unity on a global scale. Our mission is to revolutionise the coffee experience by providing locally roasted, sustainable, high-quality coffee in Australia and beyond.

Find Your Flavour: Explore Our Range of Coffee Blends

  • Imagine Blend

  • Summertime Blend

  • Revolution Blend

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Our Collections

HROC - Humanity Runs on Coffee

Meet the Founder

Melanie is a dynamic entrepreneur and business leader known for her innovative approach and strategic vision. With a proven track record of successfully operating multiple businesses, Melanie is driven by a passion for identifying and capitalising on opportunities that drive growth and success.

HROC - Humanity Runs on Coffee

What We Do?

At HROC, we are dedicated to being the premier provider of premium coffee, meticulously selecting the finest beans from the world's top coffee-growing regions. Our commitment extends beyond delivering exceptional quality; we prioritize ethical sourcing, community empowerment, and environmental sustainability.

HROC - Humanity Runs on Coffee

Our Vision

At HROC, our vision transcends commerce. We aspire to foster a global community united by our love for exceptional coffee and a shared commitment to positive change. As we embark on this journey, our goal extends beyond profit margins and market dominance. Our hopes and dreams are rooted in a vision of meaningfully impacting the world around us.

Single Origin Products

Merch

Equipment

Brewed Awakenings

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  • Mornings Made Magic: Elevate Your A.M. Routine with a Coffee Ritual

    Mornings Made Magic: Elevate Your A.M. Routine ...

    Melanie Burns

    Ah, the morning—a blank canvas awaiting the brushstrokes of our daily rituals. Among these, the art of coffee brewing stands tall, transforming mundane moments into a magical start to the...

    Mornings Made Magic: Elevate Your A.M. Routine ...

    Melanie Burns

    Ah, the morning—a blank canvas awaiting the brushstrokes of our daily rituals. Among these, the art of coffee brewing stands tall, transforming mundane moments into a magical start to the...

  • From Crop to Cup: Journey through Coffee's Global Odyssey

    From Crop to Cup: Journey through Coffee's Glob...

    Melanie Burns

    Every sip of coffee tells a tale—an intricate story of cultivation, trade, craftsmanship, and culture that spans continents and centuries. Join us on an enchanting voyage as we unravel the...

    From Crop to Cup: Journey through Coffee's Glob...

    Melanie Burns

    Every sip of coffee tells a tale—an intricate story of cultivation, trade, craftsmanship, and culture that spans continents and centuries. Join us on an enchanting voyage as we unravel the...

  • Sip & Savor: Crafting a Coffee Tasting Experience Like a Pro

    Sip & Savor: Crafting a Coffee Tasting Experien...

    Melanie Burns

    Coffee isn’t just a beverage; it’s an experience—a symphony of flavours and aromas waiting to be discovered. Just like wine or whiskey, coffee tasting, or "cupping," is an art that...

    Sip & Savor: Crafting a Coffee Tasting Experien...

    Melanie Burns

    Coffee isn’t just a beverage; it’s an experience—a symphony of flavours and aromas waiting to be discovered. Just like wine or whiskey, coffee tasting, or "cupping," is an art that...

  • Debunking Myths and Revelling in Real Benefits

    Debunking Myths and Revelling in Real Benefits

    Melanie Burns

    Ah, caffeine—the beloved stimulant found in coffee, tea, and various energy drinks that fuels our mornings and punctuates our days. But amid its popularity, caffeine has gathered its fair share...

    Debunking Myths and Revelling in Real Benefits

    Melanie Burns

    Ah, caffeine—the beloved stimulant found in coffee, tea, and various energy drinks that fuels our mornings and punctuates our days. But amid its popularity, caffeine has gathered its fair share...

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  • Free Shipping on Orders Over $80

    Enjoy complimentary shipping on all orders over $80, making your coffee experience even more affordable and accessible.

  • Limited Edition Single Origins

    Subscribers gain early access to limited edition and seasonal single origin coffee blends, ensuring you never miss out on the latest and most exclusive offerings from HROC.

  • Rewards Program

    Join our Coffee Rewards Program and start earning points with every purchase. As a member, you'll accumulate points that can be redeemed for exciting rewards, including discounts, & freebies.

  • HROC Coffee Blog and Recipes

    Access exclusive content on our coffee blog, featuring brewing tips, recipes, and insights into the world of coffee to elevate your at-home experience.

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